DCO
Dynamic Creative Optimization, simplified.
Connect a feed, bind it once, and let one master creative become every personalized variant your audience sees, kept in sync as the underlying data changes.
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Ivory Coast vs Mexico3.453.202.10
Scotland vs Sweden1.344.758.00
Spain vs Croatia2.602.322.95
Japan vs Argentina1.953.404.10Features
What's included
Feeds
Connect an XML or JSON URL, paste a Google Sheets link and pick the tab, or link a Shopify store directly. Adcropper reads the source and turns it into a clean list of named fields you can reuse across every campaign for that brand, so the data team sets it up once and creative teams just pick fields.
Bindings
Select any text, image, or video layer in the editor and bind it to a feed field in a couple of clicks. The canvas immediately shows real values from the feed, so you design against actual product names and prices instead of lorem ipsum and placeholder images.
Variants
Instead of exporting a banner per product, one master creative renders each feed row at runtime: per product, per market, per language. A catalog of hundreds of items becomes hundreds of on brand ads without anyone building them one by one.
Always in sync
When prices change, stock runs out, or new products are added, the feed carries the update and every live variant reflects it. Creatives stay accurate without a designer re exporting files or a trafficker re uploading tags.
Filtering & sorting
Decide which rows a creative should show: only in stock items, a single category, or products above a certain margin. Sort by price, priority, or any field, and exclude rows with missing values so broken ads never reach your audience.
Measured per variant
Impressions, clicks, and CTR are tracked for every personalized variant, not just the campaign as a whole. Break results down by creative and export them to Excel to see which products, messages and markets perform best.
Let's build your creative pipeline together.
Tell us about your team, your channels and your volume, and we'll show you where Adcropper fits in your creative pipeline.