ComeOn Group × Adcropper · Case study
From Match Feed to Dynamic Jersey
Automating team jersey creation for dynamic sports banners across leagues and sports.
At a glance
ComeOn Group wanted to bring a more relevant visual treatment to dynamic sports banners. Instead of manually creating team jerseys for every campaign, league and sport, Adcropper developed a Jersey Creator that automatically generates team specific jersey assets and makes them available to dynamic banners.
The challenge
Dynamic sports campaigns need dynamic visual assets.
Sports campaigns can cover a large number of teams, competitions and matches. A banner that knows which match it is displaying is only as relevant as the visual assets available for that match. Creating and maintaining hundreds of team specific jerseys manually would introduce a repetitive production task and make it harder to scale dynamic creative across multiple leagues and sports.
Many teams
Every league brings a new set of clubs, colours and visual identities.
Multiple sports
The system needs to work beyond football and support different sports.
Dynamic match data
The correct visual needs to appear automatically based on the match delivered by the feed.
The solution
A Jersey Creator built for dynamic creative.
Adcropper developed a dedicated Jersey Creator that automates the generation of team jerseys from team identity data. Instead of producing individual jersey assets one by one, teams can generate a large set of ready-to-use jerseys in minutes.
01
Team data
Team name + visual identity
02
Jersey Creator
Automatically generate jersey
03
Asset library
Store & make assets available
04
Dynamic banner
Match feed selects the right jersey
How it works?
Generate
The Jersey Creator uses team information to produce a consistent jersey asset in the appropriate colours and visual treatment.
Scale
Large sets of jerseys can be created in minutes, making it practical to prepare assets for entire leagues or multiple sports.
Connect
Generated jerseys are made available to the dynamic creative workflow.
Match
When the sports feed supplies a match, the dynamic banner identifies the relevant teams and pulls the corresponding jersey assets.
The scale
5
Leagues
A single workflow can prepare assets across multiple competitions.
100+
Jerseys
Example production scale: around 100 team jerseys prepared in minutes.
1
Dynamic workflow
The same generated assets can feed directly into match driven banner logic.
The impact
Turning a repetitive production task into an automated creative system.
Speed
Large numbers of team assets can be prepared in minutes rather than produced individually.
Relevance
The banner can display the jersey associated with the actual match being shown.
Scalability
The same approach can support additional leagues, teams and sports.
Consistency
Automated generation keeps the jersey treatment consistent across the creative set.
The Jersey Creator turns team specific creative production into a scalable part of the dynamic banner workflow.
Design. Adapt. Orchestrate.
Example case study draft. The final website version can replace the illustrative scale figures with verified project metrics and include screenshots of the Jersey Creator and dynamic banner output.
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