Bruka of Sweden × Adcropper · Case study
From Shopify to Creative Scale
Connecting Bruka of Sweden's Shopify commerce data with Adcropper to turn product information into faster, reusable and channel ready creative production.
At a glance
Bruka of Sweden manages an evolving ecommerce assortment with product launches, collections, seasonal campaigns and promotional activity. The Shopify integration connected structured product data directly to Adcropper so creative teams could build campaign assets from a consistent source, generate channel variations faster and keep commercial information aligned with the storefront.
The challenge
Commerce data and creative production were moving at different speeds.
Product titles, imagery, variants, prices and promotional details already lived in Shopify, while campaign creatives were produced in a separate workflow. Every new collection, offer or format introduced repeated copy-paste work and additional checks. As the number of products and placements increased, keeping every asset accurate and visually consistent became harder to manage manually.
Catalog changes
Products, images, prices and variants change continuously as the ecommerce assortment evolves.
Creative repetition
The same product information is repeatedly rebuilt across paid social, display, CRM and campaign formats.
Accuracy & consistency
Creative teams need the latest product data without losing control of layout, art direction or brand rules.
The solution
Connect the Shopify product layer directly to creative production.
Adcropper was integrated with Shopify so selected products, collections and commercial fields could flow into controlled creative templates. The team could use live commerce data as the content source while Adcropper handled design rules, adaptation, review and multi format output.
01
Shopify
Products + collections
02
Sync
Map commerce data
03
Adcropper
Build from templates
04
Adapt
Generate variants
05
Activate
Publish to channels
Shopify integration scope
The integration created a structured bridge between Shopify product data and Adcropper creative templates, including catalog mapping, product media, promotion logic, synchronization and quality control.
1. Shopify catalog connection
Connect the Shopify store to Adcropper through authenticated API access. Product IDs, handles, titles, descriptions, status, collections, variants and other agreed commerce fields become available to the creative workflow.
2. Product data mapping
Map Shopify fields to reusable Adcropper content fields. Product name, price, compare-at price, variant, CTA destination, locale and merchandising labels can be bound to the corresponding elements inside a template.
3. Product media handling
Bring primary product imagery and selected media references into the creative layer. Image rules define which Shopify asset is used, while Adcropper controls cropping, placement, safe areas and visual composition for each format.
4. Promotion & pricing logic
Use structured rules for standard price, sale price, compare-at price and promotional messaging. Templates can conditionally show or hide promotional elements so the layout remains clean when an offer is not active.
5. Product & collection selection
Allow teams to build campaigns from individual products or Shopify collections. A seasonal collection can be selected once and then transformed into multiple product creatives without manually rebuilding each asset.
6. Synchronization & governance
Keep the connection reliable through scheduled syncs and event driven updates where appropriate. Product IDs, version states and update logs preserve traceability while validation prevents incomplete data from entering production.
Typical technical touchpoints: Authentication: secured Shopify API credentials and scoped access. Sync model: scheduled catalog sync with webhook driven updates for relevant changes. Rate limits: batching and retry logic for catalog operations. Locales: mapped language and market fields where required. Image delivery: source URLs with Adcropper side crop and format rules. Monitoring: logging for successful and failed data updates.
How it works end to end?
Merchandise
Ecommerce team creates or updates products, variants, prices, collections and imagery in Shopify.
Synchronize
Adcropper receives the agreed product fields and media references through the Shopify integration.
Select
Campaign owner selects the relevant product, collection or promotional group for the campaign.
Bind
Shopify data is bound to controlled Adcropper template fields such as title, price, image, CTA and offer label.
Art direct
Creative team adjusts approved editable elements while brand structure, typography, spacing and safe areas remain controlled.
Generate
Required sizes, placements and channel variants are generated from the same master creative.
Review
Teams review product accuracy and visual output, apply exceptions where needed and approve the final version.
Activate
Approved assets are published or exported for paid social, display, CRM and other campaign destinations.
Example synced product object
Product ID
gid://.../4821
Handle
starter-kit
Locale
sv-SE
Collection
Startpaket
Price
599 SEK
Compare-at
699 SEK
Image
Primary product media
Status
Active / synced
What the connected workflow improved?
The Shopify to Adcropper workflow turned product data into a reusable creative input, reducing repetitive production work while giving teams tighter control over accuracy, consistency and campaign speed.
Less manual data entry
Product names, prices, images and other commerce fields no longer need to be copied manually into every new creative variation.
Faster campaign launches
Collections and promotional groups can move from Shopify into production templates quickly, shortening the path from merchandising decision to campaign ready asset.
More accurate product content
Creatives use a structured source for product information, reducing the chance of outdated pricing, mismatched imagery or inconsistent product naming.
Consistent brand execution
Reusable templates preserve layout rules, typography and design hierarchy while still allowing campaign specific art direction where needed.
Higher creative reuse
One master can support many products, placements and sizes, making it easier to reuse approved structures instead of rebuilding campaigns from zero.
Scalable channel production
The same commerce driven workflow can support paid social, display, CRM and other campaign outputs from a shared creative system.
Operational performance framework
Launch lead time
Time from product selection to approved campaign asset
Manual touchpoints
Repeated data entry or file transfers per campaign
Template reuse
Share of outputs generated from approved masters
Data accuracy
Product or price corrections required after review
Variant throughput
Number of channel ready variants produced per campaign
Update speed
Time from Shopify change to refreshed creative output
Shopify became the source of product truth; Adcropper became the system that turned that truth into scalable, campaign ready creative.
Commerce to creative foundation
Built for repeatability: the integration connects the product catalog directly with the creative production layer. Structured Shopify data, reusable Adcropper templates, controlled design fields, synchronization and multi format generation create one repeatable path from product update to campaign activation.
Let's build your creative pipeline together.
Tell us about your team, your channels and your volume, and we'll show you where Adcropper fits in your creative pipeline.