Soft2Bet × Adcropper · Case study
From Creative to CRM
A concept case study for connecting high volume creative production with Soft2Bet's CRM workflow through a Symplify integration.
At a glance
Soft2Bet operates multiple brands and runs a high volume of promotional and CRM campaigns. The proposed integration connects Adcropper's creative production layer with the existing Symplify environment so campaign assets, variants and delivery steps can move through one coordinated workflow.
The challenge
A growing CRM operation needs a more connected creative workflow.
When campaign creation, asset adaptation, approvals and CRM activation happen in separate tools, each new brand, market, channel or size can introduce additional handoffs. The result is repeated production work, fragmented ownership and more opportunities for mismatch between the approved creative and the asset ultimately used in CRM.
Campaign volume
Multiple campaigns and promotional variants may be active across brands and markets at the same time.
Creative variation
The same offer may require different sizes, copy, languages, imagery and channel specific versions.
Operational handoffs
Creative, CRM and campaign teams need a reliable way to move from approved design to activation.
The solution
Connect the creative layer directly to the CRM workflow.
Adcropper acts as the production and orchestration layer: teams build reusable campaign templates, generate approved variants, package the correct output and pass it into the Symplify campaign workflow with a consistent structure.
01
Brief
Offer, market, channel
02
Build
Template + content
03
Adapt
Sizes + variants
04
Sync
Map to Symplify
05
Activate
Use in CRM
Symplify integration scope
Adcropper and Symplify were connected through a structured integration layer covering campaign metadata, creative delivery, synchronization, validation and version control.
1. Campaign setup & identifiers
Create a campaign record in Adcropper with brand, market, language, offer, channel, campaign ID and naming conventions. These identifiers travel with the creative so downstream teams can trace the exact campaign and version.
2. Reusable creative templates
Build master templates for banners, email modules, hero imagery or other CRM placements. Locked brand elements remain controlled, while editable fields such as copy, CTA, value, image and legal text can be changed safely.
3. Variant generation
Generate approved permutations by size, language, brand and campaign requirement. A single master can produce multiple outputs while preserving layout rules and reducing manual recreation.
4. Field & asset mapping
Map Adcropper fields and output types to the relevant Symplify campaign structure. This can include campaign names, creative IDs, asset URLs, alt text, dimensions, locale tags and other metadata needed by CRM.
5. Delivery & synchronization
On approval, publish or export the final creative package to the agreed integration endpoint. The delivery layer uses structured payloads, asset references and API based handoff so approved creative can be consumed by the mapped Symplify campaign workflow.
6. Governance, QA & versioning
Keep status, version and ownership visible across the workflow. Validate required fields, formats, dimensions and naming before handoff, and retain an audit trail so teams can identify which creative version was approved and activated.
Typical technical touchpoints: Authentication & access: secure credentials and environment specific access. Payload contract: agreed fields, IDs and asset references. Error handling: failed syncs are surfaced with retry or manual recovery. Environment separation: test/staging before production. Monitoring: basic logging for successful and failed handoffs.
How it works end to end?
Brief
Campaign owner defines brand, market, offer, dates, audience and required placements.
Template
Creative team selects an approved Adcropper master template or prepares a new reusable template.
Populate
Copy, CTA, imagery, offer values, locale and legal content are populated using controlled fields.
Generate
Required sizes and variants are produced from the master rather than rebuilt one by one.
Review
Creative and campaign owners review the output, correct exceptions and approve the final version.
Package
Adcropper prepares the approved files plus the metadata needed for the CRM handoff.
Sync
The integration sends or exposes the final creative package to the mapped Symplify workflow.
Activate
CRM team selects the synced creative, completes audience/scheduling rules and activates the campaign.
Example campaign object
Brand / Market
Brand A - Sweden
Campaign ID
CRM-2026-1042
Locale
sv-SE
Template
Email Hero - Offer
What a connected workflow improves
The connected workflow reduced operational friction between creative production and CRM activation while creating a more repeatable model for multi brand campaign delivery.
Less manual coordination
Fewer back-and-forth handoffs between creative and CRM teams because assets arrive with consistent identifiers, formats and ownership.
Faster adaptation
New sizes, languages and campaign variants can be generated from reusable masters instead of rebuilt from scratch.
More consistent output
Locked design rules, structured fields and approval states help protect brand consistency across CRM placements.
Clearer traceability
Campaign IDs, version information and asset metadata create a cleaner link between the source creative and the activated CRM campaign.
Scalable multi brand operations
A shared production model makes it easier to support recurring campaign activity across multiple brands, markets and teams.
Safer activation
Validation and QA steps reduce the risk of missing fields, wrong dimensions, outdated creatives or inconsistent naming entering the CRM workflow.
Operational performance framework
Creative turnaround
Time from brief to CRM ready asset
Manual touchpoints
Number of handoffs or file transfers per campaign
Reuse rate
Share of outputs created from approved templates
Error rate
Rejected or corrected assets after handoff
Variant throughput
Number of approved variants produced per campaign
Activation lead time
Time from creative approval to CRM launch
One structured path from creative production to CRM activation, with fewer manual steps, clearer ownership and a repeatable way to scale campaign variants.
Integration foundation
Built for scale: the integration establishes a repeatable connection between creative production and CRM execution. Structured campaign identifiers, controlled templates, standardized metadata, validation rules and synchronized asset delivery give teams a consistent way to move campaigns from brief to activation across brands, markets and formats.
Let's build your creative pipeline together.
Tell us about your team, your channels and your volume, and we'll show you where Adcropper fits in your creative pipeline.